is a positioning, expression & evolution studio focused on helping brands & organisations fundamentally differ.
We leverage our ongoing research across multiple disciplines, cultures & perspectives to help organisations transcend conformity and cast deeply differentiated identities out in the world.
Differ
Meet Us
Founder — Creative Futurist & Strategist
Alice Jasmine Crippa is a futurist, brand strategist, and experience curator who operates at the intersection of mindset innovation, structured thinking, and creativity in service of long-term societal changes. With over a decade of internationally awarded experience in advertising, cultural production, and creative consulting, their works and contributions take different forms but often produce real-life demos of kinder, more inclusive, and joyful ways to coexist.
They are an expert group facilitator, leveraging horizontal ideation techniques that empower more people and perspectives to become transformational forces in future-making.
Their approach is based on a genuine passion for translating the ethos of a company or community into a vibrant identity, a sharp vision for the future, and daily aligned actions that bring meaningful new realities to life.
Core Advisor — Brand Transformation Specialist
Kim Vo has decades of experience as Head of Brand Growth at Zeus Jones, and Head of Strategy & Brand Director at Nestlé, where they transformed brands by building strategic capabilities that anticipate and shape the market.
With a genuine passion for business development and strategically aligned actions, they drive growth and deliver consumer value by analyzing weak signals, fostering strategic partnerships, and developing future-proof strategies designed for constantly evolving landscapes.
Marcelo Vendramel was likely born with a pencil in his hands. With decades of globally awarded experience in visual expression, digital illustration, brand identity & advertising, he can turn every slight character trait into a soulful aesthetic universe.
Currently working in a Design & Business Transformation leadership position in Lisbon, Marcelo has also worked for: Bar/Ogilvy (Lisbon, Portugal), Loducca (now DDB, São Paulo, Brazil), Leo Burnett (Milan, Italy), NeogamaBBH (São Paulo, Brazil).
Core Advisor — Brand Builder, Marketer & Strategist
Jericho Razon has decades of experience as a market research expert, brand builder, and marketer. He worked on iconic brands such as Dove, Axe, Starbucks, Coffee-mate, and global staples in Nescafe and Knorr.
He is not apologetic for obsessing about consumers and researching new ways to unlock each brand's greatest potential to lead, create value, and amplify long-term, generational growth.
Jericho helps brands and companies find their perfect whitespace opportunity and future trajectory, one that matches their soul and has a chance to make their growth journey uniquely theirs. He’s the founder of Brand & Deliver insights & strategy studio.
Core Advisor — Language Designer & Brand Expression Specialist
Niccolò Moronato is a name inventor and language designer who creates distinctive verbal identities across cultural boundaries, in six different languages. Through inventive naming and systematic language design, they help organizations express themselves authentically in a multiverse of cultural sensibilities.
Drawing from their award-winning experience as a creative copywriter and voice actor, they founded "La Poliglotta", an international linguistic collective that combines creative wordcraft with cultural intelligence, empowering brands to resonate across cultures.
Their expertise extends to literary translations and teaching language design and copywriting in English at Politecnico di Milano. Their approach to naming and language is informed by a broader artistic and intellectual practice that explores the boundaries of linguistic expression.
Creative Advisor — Visual Designer, Brand Expession Specialist
Kind Words
“Sometimes it truly takes a different approach to life in order to appreciate cultural nuances the way these people do.”
— Kathleen Bokar, Head of Strategy, The Kitchen North America
“Highly-relevant ideas, always unexpected.”
— Kim Vo, former Nestle’s Managing Director
“Alice goes deep to understand any topic, makes connections to current and future ideas, and brings momentum to the team via depiction of what is possible. She is a fabulous thought partner on any topic or project, from art to health care to finance to education because of her work ethic, imagination, and unbounded curiosity.”
— Jen Shadowens, former Partner & Strategist at Zeus Jones
“I can see myself in this future and I believe my colleagues will finally be able to see themselves too.”
— Stacie Crowder, Land ‘O Lakes Technical Innovation Director
Happy Clients
