Approach
NOMADS BY DESIGN
Many of us identify as ‘cultural nomads’ who built their lives crossing borders, not just between countries but between disciplines, industries, languages, systems of value, and knowledge. Cultural nomadism is how we condition ourselves to recalibrate, embrace new north stars, and never take reality for granted. We force ourselves to learn from scratch again and again, and adapt. The gain? A unique inner compass that points us towards paths that truly differ.
After all, what are a brand’s positioning & strategy if not ways to find orientation and clearly define where we want to go?
NOT ALL BRIGHT IDEAS COME FROM BRIGHT MINDS (only)
It may sound crazy, but we think with more than our minds. Our bodies have a stellar intelligence that goes beyond ‘gut feeling’. They sit in every meeting, feel every conversation, and have built-in research & innovation tools we rarely interrogate.
We’re working to change that, practicing ‘body-thinking’ techniques.
We study embodiment practices & research new ways to solve critical problems by recruiting mind & body together.
DESIGNING TOMORROW, TODAY.
We believe you can’t take care of present problems without taking the future into account.
Future forecasting and cultural signal analysis are at the core of our process. They are foundational to any project that wants to stay relevant long-term. They guarantee no budget is wasted on temporary solutions.
Hello!
Our 2024 studio mascotte: a beautiful sea alien met in Cayenne.
We believe the life experiences that make us feel ‘different’, 'outsiders', or even 'aliens' teach us how to tackle familiar problems in new ways.
In the unfamiliar, in the unknown, in the unlikely lie the clues on how to change the nature & scale of our impact, and fuel growth beyond expectations.
Get a sense of what it feels to truly Differ, with a free 30-min intro chat.